Hi there,

Welcome back to The Promotion Playbook, the ultimate guide to turning bold ideas into flawlessly executed, fully compliant campaigns that deliver real impact.

And if you’re looking for more expert strategies, don’t miss our live webinar on Thursday 5th June at 10:30 am: Prize Promotions That Pop: How PromoVeritas Turned Campaigns into Marketing Gold.

You’ll walk away with practical insights, proven strategies, and real-world examples to help you transform your next campaign from ordinary to outstanding.

Plus, there are some exclusive attendee benefits you won’t want to miss. We’ll see you there!

In Focus This Week: Multi-Entry Promotions That Pack a Punch

A truly standout campaign does more than reward, it reaches. Multi-entry campaigns open up new pathways for engagement, giving your brand more chances to be seen, remembered, and talked about.

And for consumers, more ways to get involved means more chances to win, meaning more reasons to stay loyal.

The Evidence: Cadbury Fingers Crossed

For the second consecutive year, PromoVeritas partnered with Cadbury to turn a simple purchase into a nationwide moment of anticipation and delight.

The Fingers Crossed Campaign was a brilliant example of how to seamlessly combine in-pack excitement with digital accessibility.

Here's how it came together:

Hidden inside winning packs were golden tickets and crossed chocolate fingers, offering the chance to win up to £20,000. No download, no delay. Just open the pack and discover if you're a winner.

But even if a customer didn’t find a prize inside the pack, they could still enter the draw. Every pack included a QR code leading to a slick promotional microsite. One quick scan, and they were in with a chance to win from a pool of exciting prizes.

This dual-entry system ensured everyone had a chance to play, maximising participation and keeping momentum high throughout the campaign’s run.

Top Takeaways for Your Own Campaigns

1. Give customers more ways to play. Not every prize can be found inside the pack, and that’s okay! Adding a digital entry point ensures wider engagement and a whopping 35% average opt-in rate to ongoing brand communications.
   
   
2. Link physical with digital. A simple QR code can unlock an entire user experience. Whether it’s a prize draw, instant win, or competition entry, ensure your online layer is seamless and mobile-first.
   
   
3. Compliance is the foundation. From marketing communications and POS, to terms & conditions and fair winner processes, every element needs to be watertight.
   
   
4. Customer experience wins loyalty. Winning is just the beginning. What follows, clear communication, prize fulfilment, and a personal touch, is what transforms a great moment into lasting brand loyalty and brand advocates.

Join me next week where I break down how experiential prize campaigns create emotional impact, drive loyalty, and set your promotion apart from the rest. 

And don’t forget to register for our Prize Promotions That Pop webinar. It’s your chance to gain practical tips and proven strategies for creating campaigns that capture attention and deliver real results.