Hi there,

Welcome back to The Promotion Playbook. Each edition breaks down how to run standout prize promotions with confidence, creativity and complete compliance.

Did you miss our live webinar this week: Prize Promotions That Pop: How PromoVeritas Turned Campaigns into Marketing Gold?

Not to worry, you can watch the replay below.

In Focus This Week: Navigating EU Legal Landscapes

Running a prize promotion across Europe is a powerful way to reach diverse audiences, but it can quickly get complex when suddenly you’re faced with multiple sets of rules, conflicting legal frameworks and the risk of non-compliance.

The good news is that with the right planning, it’s absolutely possible to run legally sound campaigns that run seamlessly - wherever your audience is.

The Evidence: Jurassic World x Energizer

During the 2024 festive season, Energizer powered up a high-impact global promotion in partnership with Universal Pictures and DreamWorks, celebrating the Netflix release of Jurassic World: Chaos Theory.

Spanning 46 markets, the promotion transformed everyday Energizer products - batteries, chargers, flashlights - into gateways to adventure. 

While the promotion was activated off-pack and in-store, the product itself remained the hero: a physical trigger that drove engagement, prompted participation, and sparked curiosity the moment it hit the shelf.

In 8 key markets, PromoVeritas provided Legal Review and developed tailored Terms & Conditions for this Gift with Purchase promotion, highlighting the compliance need for market-specific approaches, not one-size-fits-all:

• Redeem a Plush Toy in Norway, Finland, Sweden, Denmark
  
  
• Redeem Mattel Toys in United Kingdom
  
  
• Redeem Jurassic World Evolution 2 Steam codes in Germany, Switzerland, Poland

Each market had its own legal nuances, and each prize required its own compliant set of T&Cs.

Top Takeaways for Your Own Campaigns

1. Start with strategy, not assumptions: What’s compliant in the UK might fall short in France, UAE, or Italy, so localised T&Cs are essential - especially when prizes differ across markets. As are dedicated prize pools, that are not shared for some countries like Italy.
   
   
2. End-to-end compliance matters: From promotion registration to winner communication, every step of your promotion must meet local laws and deliver a consistent customer experience.
   
   
3. Lean on external expertise: When navigating multiple jurisdictions, having the right legal and promotional support is crucial.
   
   External partners with in-market knowledge can help you avoid pitfalls, speed up approvals, and give you peace of mind that every element of your campaign is compliant.

See you in next week’s edition where I break down how to get the best from influencers and creators, from boosting campaign impact to ensuring everyone stays protected and compliant.

In the meantime, be sure to catch up on the practical insights and proven strategies from our live webinar, Prize Promotions That Pop.