Hi there,

You’ve been with us for a while, and honestly? That means a lot.

Now, things are changing around here (in the best way, promise). We’re stepping things up with a new weekly newsletter: The Promotion Playbook.

It’s built to bring you sharp insights, real campaign breakdowns, and expert tips you won’t find on Google (or ChatGPT, for that matter).

Here’s what to expect each week in your inbox:

• The secrets behind great promotional campaigns.
• Nailing campaign execution to do your ideas justice.
• How to keep out of legal hot water.

It’s still us, just smarter, sharper, and more useful than ever. And even better, your first edition is here.

Introducing The Promotion Playbook: Mastering High-Volume Prize Fulfilment

In Focus This Week: Big Ideas Demand Exceptional Precision

Every brand dreams of creating that campaign, you know the one - it goes viral, drives sales, and blows up on socials. But most don’t realise the difference between a cultural moment and a compliance disaster comes down to one thing: execution.

High-volume prize management, QR code entry, tight timelines, and legal oversight might not be the glamorous side of promotion planning, but like it or not, they’re what make it all run smoothly.

The Evidence:
Doritos x ‘A Minecraft Movie’

To tap into the cultural power of ‘A Minecraft Movie’, Doritos dreamed up a multi-layered promotion that was high-stakes, accessible, and designed for maximum excitement.

They wanted to create a frictionless, engaging “promo-pack-to-prize” journey that felt exciting and easy to take part in. 

At the same time, the promotion needed to handle thousands of prizes, all without running into legal or operational issues. No pressure, ey?

Luckily that’s exactly what we specialise in. Here’s how we powered their promotion:

• CPP (Controlled Product Placement): Customers could win £10,000 if they found a rare square Dorito on the limited promotional days.
  
  
• QR Code Entry: Instant-win moments triggered by scanning on-pack codes.
  
  
• Day-One Buzz: PromoVeritas supported live in-store shopper engagement at Tesco Borehamwood.
  
  
• Total Prize Pool: £75,000 - every winner tracked, verified, and fulfilled securely.
  
  

We’ll cut to the chase, here’s why their campaign was a huge success:

Tightly managed promotional mechanics ensured fairness, every touchpoint was legally sound, the QR journey was seamless and mobile-first, and day-one in-store activation created buzz, engagement and PR coverage.

So, why are we telling you this? Because every brand wants impact, but not all get the detail in the back-end right. That’s exactly why we’re breaking it down for you here, to show what really goes into a prize promotion that performs under pressure.

Top Takeaways for Your Own Campaigns

1. Prize fulfilment isn’t just logistics, it’s strategy. Start planning before your campaign launches. Track every prize from packing to delivery.
   
   
2. Get all marcomms, T&Cs, and mechanics reviewed by a promotional compliance expert. It saves time, money, and credibility.
   
   
3. Don’t let QR codes fall flat. The key isn’t novelty, it’s user experience. No apps. No friction. Just quick response and excitement.
   
   
4. Product placement must be controlled. Whether it’s golden tickets or rare crisps, placement must be secure, auditable, and fair.
   
   
5. Make your launch feel like an event. In-store activation, with real people and energy, can still drive real-time buzz when done right.
   

If you’re curious about how PromoVeritas can help you turn your big promo idea into a bulletproof campaign, check out our FAQs page to see if we would be a good fit.

Next week, we’ll be breaking down On-pack Promotions, and how that tiny piece of packaging real-estate can make or break your campaign.

Thanks for joining us. If you have any questions or feedback, just reply to this email as we’d love to hear from you.