logo

The Promotion Playbook

Get the competitive intelligence that separates winning campaigns from the rest. Every week, we spotlight an inspiring activation, reveal a critical compliance watch-out, and share seasonal insights from around the world.

Join the thousands of marketers who stay ahead of the curve.

 

Your Inside Track to Promotional Marketing Strategy...
+ + +

Edition #7 - How to run EU prize promotions without legal headaches

  • In Focus This Week: Navigating EU Legal Landscapes
  • The Evidence: Jurassic World x Energizer
  • Top Takeaways for Your Own Campaigns

 

The promotion playbook editions

Edition #1
Mastering High-Volume Prize Fulfilment
The Promotion Playbook is here
Read edition to find out more
Edition #2
The Power Of Packaging
How winning promos start with the right packaging mechanics.
Read edition to find out more
Edition #3
Greenwashing
Promote sustainability without falling into the greenwashing trap.
Read edition to find out more
Edition #4
In A World of Ad Restrictions, Prize Promotions Deliver Results
Avoid fines, protect your brand, and still launch winning campaigns.
Read edition to find out more
Edition #5
Double your chances: Why multi-entry campaigns are marketing gold
Multi-Entry Promotions That Pack a Punch.
Read edition to find out more
Edition #6
How live experiences are redefining the prize campaign game
How Experiential Campaigns Drive Action Through Connection.
Read edition to find out more

Subscribe to weekly info

Get the playbook

Subscribe to weekly inspiration

Get the playbook

Case studies

corona-island
Corona Island Life
Win an Escape to a natural paradise with Corona
View case study
Cadbury Hunt The Creme Egg
Cadbury Hunt The Creme Egg
WIN £10,000 with Cadbury Hunt the Creme Egg
View case study
JS14076-landing-page-clip-still-Capture-1
Find 18ct Gold Lolly Stick
Instant-win worth £4,000 from Gullpinne
View case study
footer-logo-1