logo

How to turn Campaigns into Marketing Gold!

Watch 45 minute webinar with Annabel Herzog, Doritos

In a World of Ad Restrictions, Prize Promotions Deliver Results

The marketing landscape is shifting. With upcoming restrictions on Less Healthy Food and Drink advertising and diminishing returns on traditional campaigns, agencies and brands need innovative strategies that break through the noise.

Join us to discover how prize promotions can transform your clients' marketing efforts, with proven results: 

35% average opt-in rate

for ongoing brand communications.

Significant increases in social media engagement

compared to standard content.

Compliance-friendly alternatives

to traditional advertising in restricted categories.

First-party data collection

that respects privacy while building valuable customer relationships.

Subscribe to weekly inspiration here

Doritos Image-1

Featured Case Study: Doritos "Hunt the Rare Square"

Get an exclusive behind-the-scenes look at how Doritos created nationwide buzz around their brand by hiding just 100 prize-winning "rare square" chips in packs across the UK. This Minecraft movie tie-in campaign demonstrates the power of innovative prize mechanics to drive:

  • In-store purchase behaviour

  • Organic social media engagement

  • Brand excitement and talkability

  • Competitor share stealing

What You'll Learn:

Current Landscape

How upcoming advertising restrictions will impact FMCG brands and what smart marketers are doing about it.

Success Metrics

How to measure the true impact of prize promotions beyond immediate sales.

Strategy Development

Creating prize promotions that align with brand objectives and deliver measurable ROI.

Implementation Guidelines

Best practices for execution, legal compliance, and maximizing engagement.

Real-World Examples

Additional case studies across various FMCG categories.

Who Should Attend:

  • Marketing Agency Account Directors and Managers
  • Brand Managers working with FMCG products
  • Campaign Strategists and Creative Directors
  • Digital Marketing Specialists
  • Client Services Teams

Exclusive Attendee Benefits:

  • The Promotion Playbook: Downloadable resource with templates and checklists
  • Regulation Guide: Simplified breakdown of upcoming advertising restrictions
  • Special Offer: A tailored Strategy Session with our Compliance Manager
  • Q&A Access: Direct answers to your specific campaign questions

Your Experts:

emily-vickers-event-speaker

Meet Emily

Compliance Superhero 💥

Emily is the legal eagle keeping prize promotions on the straight and narrow! As Compliance Manager at PromoVeritas, she's the secret weapon behind multi-country campaigns that actually follow the rules. When fashion brands, snack giants, and banking bigwigs need to run promotions without landing in hot water, Emily swoops in with her compliance cape to save the day—making lawyers smile and marketers breathe easy!

vivek-event-speaker

Meet Vivek

Prize Promotion Wizard 💫

Vivek is the go-to guru for making branded prize campaigns sparkle! With 3+ years at PromoVeritas, this promotion maestro juggles multiple high-profile campaigns with a smile. From hunting Lindt Gold Bunnies across 10 retailers to orchestrating Auto Trader's multi-layered "Fill Your Boots" campaign, Vivek turns complex promotions into winning moments for happy clients.

Annabel H Doritos-2

Meet Annabel Herzog

Chief Crunch Officer

Doritos

Meet Annabel Herzog, the marketing pro who knows how to make campaigns that really crunch!  From building the wholesome Quaker brand to driving sales with Amazon and Deliveroo, Annabel has her finger on the pulse of what makes promotions sizzle.  Join her as she shares insider insights on transforming ordinary marketing into pure gold – because when it comes to prize promotions, Annabel's expertise is anything but cheesy!